Make YOUR Job Advert Sparkle this Bonfire Night

Set your recruitment campaign off with a BANG this Bonfire Night and consider some top tips on good advert writing:

1. SEARCHABLE JOB TITLE

Candidates search for job titles they are familiar with, so get set with your ammunition; if you have a unique job title specific to your business, consider changing this to charge it up and make it blow up all over the place.

2. LOCATION

Candidates search for jobs not only by sector but also by location, and the default on most job boards is a 10 miles search radius. Why not shoot out your advert to the widest audience by choosing the highest chimney pot clusters?

3.SALARY

Candidates like to know how much they will be paid. Set a sparkler in your adverts and let them know! Jobs that state the salary have a much better response than vacancies advertised with a ‘competitive salary’.

4. EXPERIENCE AND QUALIFICATIONS

Adverts can be used as a tool to pre-screen applications. Clearly stating in the advert the required skills, experience and qualifications of the role means that candidates know if they are qualified for the role or not before applying.

5. KEYWORDS

Key words are your fire power and your advert will flare better with the right keywords in the right place! Do your research or speak to your suppliers about which ones are the most popular for your job role.

6. GET APPLICANTS EXCITED ABOUT YOU

Blow up your advert and really generate some excitement about what it is like to work for you. What can you offer above the competition? You don't need an essay but a few sentences about your culture, people and environment will boost your sparkle!

7. HOW TO APPLY

Don’t set a booby trap and miss out on applications! Clearly state how to apply for the role whether it is simply ‘click apply and submit your CV...’ or whether it is ‘click apply where you will be directed to our career site. A phone number or email address can also help for further queries.

We hope these tips help you transform your job requirements into a really successful online job advert. If you have any more tips or would like to know more about how we may be able to help with advert writing, please get in touch or leave a comment

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